Girish Punj - School of Business, University of Connecticut | LinkedIn (2025)

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Issued Jan 2021

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Issued Jan 2021

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Issued Jan 2021

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How Will We Transform Education with Cognitive Computing and Data Science

How to Use Data, Find Patterns and Improve Marketing Decisions

"Watson Heads to Class: Preparing a New Generation of Thinkers for Next Generation Jobs"

Understanding Consumer Sentiment Isn't Just Fun and Games

Companies routinely analyze the online activities of consumers to understand shopping habits and buying patterns. As the amount of personal information available online has grown so has the potential for its misuse. When consumers believe that their personal information is being used for an unstated purpose they may consider the firm to be acting unethically. They may then falsify their personal information online as a reaction to apparent ethical violations by companies or as an opportunistic…

Companies routinely analyze the online activities of consumers to understand shopping habits and buying patterns. As the amount of personal information available online has grown so has the potential for its misuse. When consumers believe that their personal information is being used for an unstated purpose they may consider the firm to be acting unethically. They may then falsify their personal information online as a reaction to apparent ethical violations by companies or as an opportunistic unethical act of their own. The purpose of the research is to propose a framework that could be used to understand consumer intentions to falsify personal information online. The research is important from both a theoretical and business perspective. From a theoretical standpoint, they add to the literature on the dark side of marketing by examining ethically questionable behavior by consumers. The research is relevant for firms because when consumers falsify personal information their ability to target consumers with personalized offers is diminished. The research is also relevant for policy makers as they evaluate existing regulatory safeguards intended to protect consumer information online.

An increasing number of consumers are engaging in the phenomenon of “showrooming” where they use a traditional store to try out a product but then buy it online. The purpose of the research is to identify consumers who have a greater tendency to engage in showrooming behavior and their possible motivations. The research is important because knowledge of how various consumer segments differ in their propensity to showroom can be used by retailers to design effective in-store strategies to…

An increasing number of consumers are engaging in the phenomenon of “showrooming” where they use a traditional store to try out a product but then buy it online. The purpose of the research is to identify consumers who have a greater tendency to engage in showrooming behavior and their possible motivations. The research is important because knowledge of how various consumer segments differ in their propensity to showroom can be used by retailers to design effective in-store strategies to benefit from the phenomenon. Data from a nationally representative probability sample of 1003 American cell phone users was used to test the hypothesis that showrooming is more related to income and education and less related to age and gender, as conventional wisdom might suggest. The findings have important implications for brick-and-mortar retailers as they seek to synchronize their in-store, online and mobile commerce strategies.

An increasing number of digital content providers are considering ways to charge consumers for content that was previously free. A key question for these companies is whether a change in business model from one that is advertising-based to one that is subscription-based likely to generate more revenue? The purpose of the research is to profile consumers who are more likely to pay for online content and estimate the amount they are likely to pay. Data from a nationally representative probability…

An increasing number of digital content providers are considering ways to charge consumers for content that was previously free. A key question for these companies is whether a change in business model from one that is advertising-based to one that is subscription-based likely to generate more revenue? The purpose of the research is to profile consumers who are more likely to pay for online content and estimate the amount they are likely to pay. Data from a nationally representative probability sample of 755 internet users are used to estimate the model. The results indicate that while the estimated amount paid for digital content is related to income and education, willingness to pay is more related to age and gender. The findings have important implications for digital content providers who are evaluating the possibility of shifting from an advertising supported content-for-free model to a subscription supported pay-for-content

The purpose of the research is to investigate whether consumers who conduct online product research also more likely to post online product reviews? An information theory-based classification algorithm is used to estimate the likelihood of a consumer posting an online review conditional on having conducted online product research. Data from a nationally representative probability sample of American internet users is used to estimate the model. The results indicate that the characteristics of…

The purpose of the research is to investigate whether consumers who conduct online product research also more likely to post online product reviews? An information theory-based classification algorithm is used to estimate the likelihood of a consumer posting an online review conditional on having conducted online product research. Data from a nationally representative probability sample of American internet users is used to estimate the model. The results indicate that the characteristics of consumers who have a greater propensity to conduct online product research but a lower tendency to post online product reviews differ substantially from those who are more likely to post online product reviews but less likely to conduct online product research. The research is important because the degree to which consumers who conduct online product research are similar to those who post online product reviews can be used to track the effectiveness of online word-of-mouth marketing campaigns.

Faculty Advisor - UConn Student Team: 3rd place Winners at the International Big Data Analytics Competition

In making the award announcement, Stephen Gold, Director of World-wide Marketing, IBM Watson Solutions and Chairman of the review committee, wrote, "It is my pleasure to be the first to congratulate you on receiving a 2012 Watson Solutions Faculty Award... I can tell you the overwhelming number of quality submissions this year made the evaluation process extremely challenging...The curriculum and course work you will develop is critical to meeting the growing demand for highly skilled workers…